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 <title>The Value Proposition of Cloud Computing</title>
 <link>http://markusklems.sys-con.com/node/803263</link>
 <description>What are the benefits from using Cloud Computing services or platforms? Cost efficiency, shorter innovation cycles and scalability are frequently mentioned promises. However, the value proposition of Cloud Computing obviously depends on the corresponding business scenario. You cannot properly value the benefits from using Cloud Computing services unless you know and understand the relevant parameters of your project. &lt;p&gt;&lt;a href=&quot;http://markusklems.sys-con.com/node/803263&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 14 Jan 2009 21:57:09 EST</pubDate>
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 <title>Cloud Computing &amp; Force.com: Multitenancy vs Single Tenancy</title>
 <link>http://markusklems.sys-con.com/node/770027</link>
 <description>Steve Bobrowski wrote an interesting whitepaper about the Force.com Multitenant Architecture. He describes multitenancy as a design approache to improve the manageability of SaaS applications and metadata-driven architecture as the choice to implement multitenancy.&lt;p&gt;&lt;a href=&quot;http://markusklems.sys-con.com/node/770027&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 05 Dec 2008 23:25:00 EST</pubDate>
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 <title>Merrill Lynch Estimates &quot;Cloud Computing&quot; To Be $100 Billion Market</title>
 <link>http://markusklems.sys-con.com/node/604936</link>
 <description>What do the following companies all have in common: Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision. Answer: Cloud Computing. Merrill Lynch analysts reckon that by 2011 the volume of cloud computing market opportunity will amount to $160BN, including $95BN in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising.&lt;p&gt;&lt;a href=&quot;http://markusklems.sys-con.com/node/604936&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 21 Aug 2008 09:51:00 EDT</pubDate>
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 <title>Cloud Computing is a Developer-Facing Business</title>
 <link>http://markusklems.sys-con.com/node/647765</link>
 <description>Cloud Computing is not so much about SaaS (people already use Webmail, Google Docs, Salesforce, etc.). It is about virtualized hardware resources provided for developers as services on a pay-per-use basis. I do not understand how people can seriously argue they won’t go into the Cloud. They are already there.&lt;p&gt;&lt;a href=&quot;http://markusklems.sys-con.com/node/647765&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 19 Aug 2008 16:10:00 EDT</pubDate>
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 <title>The Cloud Computing Ecosphere: Main Companies and Applications Classified</title>
 <link>http://markusklems.sys-con.com/node/611926</link>
 <description>In an attempt to better understand the nature of cloud computing I tried to draw a classification of some companies and applications that spawn in the cloud. The heart of the cloud is what some people call Infrastructure as a Service (IaaS). The next layer is Platform as a Service (PaaS). The outer layer of my onion is formed by all the applications and services that are built on top of either IaaS or PaaS.&lt;p&gt;&lt;a href=&quot;http://markusklems.sys-con.com/node/611926&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 31 Jul 2008 22:00:00 EDT</pubDate>
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