Markus Klems

Marcus Klems' Blog What do the following companies all have in common: Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision. Answer: Cloud Computing. Merrill Lynch analysts reckon that by 2011 the volume of cloud computing market opportunity will amount to $160BN, including $95N in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising. Merrill Lynch recently issued a research note: “The Cloud Wars: $100+ billion at stake” (07 May 2008). The analysts write that by 2011 the volume of cloud com... (more)

The Value Proposition of Cloud Computing

Markus Klems' Blog What are the benefits from using Cloud Computing services or platforms? Cost efficiency, shorter innovation cycles and scalability are frequently mentioned promises. However, the value proposition of Cloud Computing obviously depends on the corresponding business scenario. You cannot properly value the benefits from using Cloud Computing services unless you know and un... (more)

Cloud Computing is a Developer-Facing Business

Markus Klems' Blog Cloud Computing is not so much about SaaS (people already use Webmail, Google Docs, Salesforce, etc.). It is about virtualized hardware resources provided for developers as services on a pay-per-use basis. I do not understand how people can seriously argue they won’t go into the Cloud. They are already there. A recent article about Cloud Computing in the German weekly Z... (more)

Cloud Computing & Force.com: Multitenancy vs Single Tenancy

Marcus Klems' Blog Is a machine-centric Cloud Computing environment more suitable for delivering single-tenant instances? Steve Bobrowski wrote an interesting whitepaper about the Force.com Multitenant Architecture. He describes multitenancy as a design approach to improve the manageability of SaaS applications and metadata-driven architecture as the choice to implement multitenancy. Stev... (more)